Open to work

Hi, I'm Spencer.

I've spent the last four years in marketing operations and automation. Here are a few of the things I've built.

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01

Shorts

Single ideas, sixty seconds. One rule, one workflow, one chart — explained fast. Start here if you have two minutes.

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02

Full walkthroughs

The long versions. Each one takes a system I built end to end, opens the actual tooling, and shows what it does, why it's shaped that way, and what broke on the way there.

03

The stack I've owned

One picture instead of a wall of bullet points. This is the path a lead takes through the systems I've built and maintained — and the layers that run underneath all of it.

Go-to-market systems map A left-to-right flow: capture, enrich and dedupe, route, HubSpot CRM core, and reporting. Beneath the flow, an automation layer and an attribution layer run across every stage. 01 · CAPTURE Demand in Web forms Paid — Google, Meta Webinars — Goldcast Outbound sequences Clay sourcing Instantly.ai 02 · ENRICH Clean before rep ZoomInfo FormComplete Insycle dedupe Field normalisation List hygiene 03 · ROUTE Lead to owner SMB vs. Enterprise By company size Territory — E / MW / W Rep assignment 04 · CRM CORE HubSpot Leads + Contacts Companies + Deals Workflows Pipelines Task workspaces Mkt Pro · Sales Ent · Ops Ent 05 · REPORT What execs read Drivetrain CAC + payback ARR / MRR / churn Monthly exec deck AUTOMATION LAYER Zapier · Make + LLM email QA via Slack · Google Apps Script · Relay.app · Marketo API — runs across every stage above ATTRIBUTION LAYER First-touch · Last-touch · Influenced pipeline · Self-reported "how did you hear about us" — reads back across the whole path
Built from zero Owned + maintained Motivosity · BambooHR
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Let's talk about your stack

If something in here looks like a problem you have, I'd rather walk you through it live than send a deck.

woodspe0@gmail.com LinkedIn